The Do's and Don’ts of Content Marketing

With growing number online visitors and easy access and prevalent use of internet be it via PCs, laptops, tablets or smartphones, it is essential your online business or company has strong and relevant content to convert your visitors into customers and retain them as regular, loyal customers. In other others, your digital content – whether in format of news, videos, info-graphics, articles, blogs, images and so on – must entice, acquire and engage the target audience.

Content Marketing

Here are some Do’s and Don’t’s bits of content marketing.

1.      Focus on ‘About Us’ page - this is the page where your content browsers or visitors know about your company and what your company does.  And how they can be benefited from your company. It must connect somewhere to benefit the visitors. Hence keep it informative but valuable and interesting. You may showcase this with an infographic or photo story.  It is noteworthy that storytelling is important.

2.      Create an interesting blog page -  your blog content must engage with your audience. It should give opportunity to your audience to like, tweet, comment, and reply to the postings. Maintain consistency and regularly update your audience with promotions, offers, press reviews, forthcoming events and so on. Make sure you don’t blog for quantity but for quality.

3.      Connect to social media – in this digital and customer engagement age, social media has phenomenal popularity and provides great platform to interact with your audience. Don’t ignore the power of social media. Keep your social media posting fresh and updated while building a relationship with the audience. If possible show your offerings or activities through videos. In a way, share, engage and entertain your audience.

4.      Cater to your audience –make sure your content talks about products, services and facilities in tactical way (don’t put this in lengthy way) that connects to the needs of your target audience. Add value to your offerings, this will make visitors more likely to become your customers.

5.      Create a mailing list – incorporate newsletter subscription, brochure download, customer feedback options in forms format in your content. This will keep your customers interested and update, and make them revisiting your website. The filled forms or emails will help you create a strong database or listing of potential customers.

6.      Make your customer advertise for you – customer testimonials play a huge role in promoting your company. A satisfied customer’s testimonial can build trust in many prospective customers. Make sure you include this in your content.

So it's important to stick to competences of contentmarketing, at Softant Media we focus on power of content marketing by planning for relevant, high-quality content for our client’s target audience and to make our clients online business successful. 

The Key to Success with Keywords

Let us consider a scenario; an internet user looks for Real estate companies in Dubai and is unknown of any Real estate company name or website address. What the next thing the user does? He or she types a word or phrase, which describes a particular subject, into a search engine’s search bar, say for instance – ‘top real estate companies in Dubai.’  Simply put, the words typed into a search engine bar are the keywords, it help internet users connect what they are searching for. Hence keywords play vital role in Search Engine Optimization (SEO), increasing visibility of your website.

Defining highly relevant keywords – having high search volume and low competition level -in your content gets more interested visitors to your website. It is suggested to use terms like Google AdWords to accommodate that will fetch in best results for your website. They emphasize the best related keywords or phrases, which describe the content of your website.If you know your audience well and can select what keywords or phrases they are likely to use is quite handy in this process. 

Each page of your website should have its own unique keywords. Keyword variations are important - they should define what the emphasis is for each page of your website, while you can keep highly relevant ones throughout your website. Keywords are not only crucial quantity-wise but quality as well – they need to be effectively placed in URLs, file names, page titles, headings. This will make your website search engine friendly and improve your website ranking through SEO. As a result, your website will draw more significant visitors, equating higher conversions.

The negative side is use of keywords too often in your content as it could be considered as spam. Keeping right balance of keyword density is important, and you should refrain from stuffing keywords in your content.

It can be concluded selecting effective keywords to optimize your website is the first and core part of a successful SEO campaign. When developing your website, it is also essential that you focus on keywords related to your audience because many web design companies overlook keywords during development phase of a website.